Noida factor

Noida factor

Sunil Sethi, President, Fashion Design Council of India said that availability of laborers and affordable real estate prices make Noida a favorite among designers. "Since some parts of Noida, like Sector 15, are still lal-dora areas, there isn't much problem of legal and commercial issues. Water, electricity, space, workers and managers are easily available here," says Sunil Sethi.



Lal Dora literally means red thread, which was in use in the past for demarking the jurisdiction of a village. Presently, it denotes the boundary of the territory of village within which norms and controls of municipality or urban development authority is not applicable.Ranawat said that he finds this region far more accessible and planned to get into designing business as compared to Gurgaon. I set up a small business in 2004 which is now growing at the rate of 18-27 percent annually, with a business turnover of about ` 1.28 crore. And the production level has gone up to over 150 units per month
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"Noida, being a part of NCR, definitely helps to promote the business and it's extremely suitable to set-up a fashion house because of the local sourcing and HR advantages," said Goraya, a designer, Noida.

There are around 20 fashion houses in Noida which employ around 45 to 50 people. Many industry experts say that the total market size of fashion sector in India is approximately ` 20,000 crore. The Indian fashion industry has the potential to increase from its net worth of ` 200 crore to ` 1,000 crore in the next five to ten years.
But, basic problems like labour union issue, insufficient local suppliers and fabric houses and unavailability of local contractors in Noida might prove to be a deterrent. "Also, the problem everyone faces here is that of electricity. The energy supply is very poor and there are power cuts every now and then. This is one area where the local government needs to work," said Goraya.